The analyst will provide analytical support on campaign reporting, web analytics, and ROI/Impact analyses, primarily focused on technology clients. Strong communication and presentation skills are needed as this is a client facing role.

Responsibilities

• Manage the application of analytics, business, and technology to enable best in-class insights into customer behavior, category performance, promotion effectiveness, offer performance, direct marketing, and social media reporting
• Populate and assist in the development of reporting dashboards that encompasses a variety of digital and social platforms, such as Google Analytics, Adobe, Doubleclick, Facebook and AdWords.
• Create, interpret, and certify web and online marketing statistics (web sites, online marketing programs – PPC, traditional marketing programs, social programs, influencer strategy and impact)
• Discover, analyze, and quantify trends and correlations
• Identify editorial and content gaps
• Provide analytical support on all ROI/Impact analyses, web analytics, and business analytics

Qualifications/Requirements:

• 1-2+ years in marketing analytics with a heavy emphasis on analysis and insights generation
• Knowledge of web analytics tools (i.e. Google Analytics, Omniture, Webtrends)
• Knowledge of ad serving & tracking platforms (i.e. Doubleclick)
• Interest and experience in growing a holistic, proactive, cross-functional listening and insights practice within the agency.
• Must be comfortable with Tableau and running SQL queries and navigating relational databases
• Must be open to or have experience delivering presentations
• Knowledge of R Programming and/or Python a plus
• Knowledge of Crimson Hexagon, Brandwatch, Sysomos, Radian 6 and/or other social listening and engagement tools a plus