Marketing Data Analyst

New York

Fill out the brief form, upload your resume, and if there is a good fit, we'll be in touch!

* Required Fields
Upload Resume

Thank You!

We appreciate you reaching out, and we'll be in touch shortly.

Marketing Data Analyst

New York
We are looking for a Marketing Data Analyst with a technical background to immediately join our team. The analyst will provide analytical support on campaign reporting, web analytics, and ROI/Impact analyses, primarily focused on technology clients. Strong communication and presentation skills are needed as this is a client facing role.
Responsibilities

· Manage the application of analytics, business, and technology to enable best in-class insights into customer behavior, category performance, promotion effectiveness, offer performance, direct marketing, and social media reporting
· Design and develop a dashboard that encompasses a variety of digital and social platforms, including Google Analytics, Sizmek, Doubleclick, Crimson Hexagon, Sysomos, Facebook and Twitter.
· Create, interpret, and certify web and online marketing statistics (web sites, online marketing programs – PPC, traditional marketing programs, social programs, influencer strategy and impact)
· Discover, analyze, and quantify trends and correlations
· Identify editorial and content gaps
· Provide analytical support on all ROI/Impact analyses, web analytics, and business analytics
· Lead the effort to use clients databases to derive insights that will help with marketing initiatives

Qualifications

· 3+ years in marketing analytics with a heavy emphasis on analysis and insights generation
· Knowledge of web analytics tools (i.e. Google Analytics, Omniture, Webtrends)
· Knowledge of ad serving & tracking platforms (i.e. Mediamind, Doubleclick)
· Interest and experience in growing a holistic, proactive, cross-functional listening and insights practice within the agency.
· Knowledge of Crimson Hexagon, Sysomos, Radian 6 and/or other social listening and engagement tools a plus

Requirements

· Must have experience delivering presentations
· Excellent verbal and written communication skills

Additional Information

· Knowledge of Crimson Hexagon, Sysomos, Radian 6 and/or other social listening and engagement tools a plus
*Must be comfortable with social platforms, such as Google Analytics, Adobe, Doubleclick, Facebook and AdWords

Apply Online

Doremus

Doremus is an agency dedicated to the business of the brand. That means we study business. We believe that a day spent working on creative solutions to a complex problem you've never solved sure beats a day working on a problem you've solved a hundred times. That is why we're here.